Made and designed in California, minnow is a contemporary children’s swimwear label that embraces clean lines, simple details and crisp seaside breezes. Timeless yet modern, playful and polished, minnow lives for long days, sandy toes and the wonderment of childhood on the Pacific shore.
minnow is a reflection of the life and style of its founder, Morgan Smith, a mother and entrepreneur with a background in premium product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California with her husband and two children.
With the beach inspiring her daily life, Morgan envisioned a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details, custom prints and high quality, hand-finished production, all locally made—and minnow was born.