job opportunities

General:

The ideal candidate will be responsible leading an effective marketing strategy to propel minnow's growth. You will work cross-functionally to understand marketing needs, act as a company brand ambassador to external partners, and drive revenue growth through successful marketing campaigns. 

Responsibilities:

• Manage Marketing Platform Performance: Referral Program, + loyalty /rewards program, reviews + SMS testing campaigns (including analytics)
• Oversee Events, including retail store + other pop ups 
• Collaboration communication spearheading this effort from start to finish
• Giveaways / sweepstakes - recruiting like minded partners, overseeing legal, outlining KPI's + specific user journey tied to each sweeps
• Manage performance agency - Problem solving and flagging low or decreasing ROAS, detailing content creation needs to drive effective performance
• Overseeing seeding /gifting (developing direct relationships with influencers, a go-to resource when influencers need product, serve as the gatekeeper to influencers and being discerning with product allocated to those that promote/ support minnow the most. 
• Manage photo shoots
• Oversee affiliate marketing performance (stay on the forefront of cutting edge tech and affiliate programs/ services that could be serve as incremental conversion drivers)
• Oversee Social media + Content Creation 
• Yearly + Monthly Content calendar
• Manage marketing budget and show project ROI

Qualifications

• Bachelor's degree or equivalent 7-10 years of relevant experience
• Excellent leadership and communication skills
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.